As part of our new title sponsorship with the Gator Bowl, TaxSlayer.com developed a new contest in November during the final 2011 college football push – ‘TaxSlayer Player’.
By providing a means for these fanatics to share their college game day rituals, fans were encouraged to load their photos and videos on the contest website and have their friends and family vote for them. During Round 1, the last four weeks of the college football season were featured, weekly photo and video winners were selected, along with two overall winners; each for photo and video submissions.
Following the announcement of the Florida Gators and Ohio State Buckeyes as the 2012 participating teams in the TaxSlayer.com Gator Bowl, fans of these teams were encouraged to participate in the ‘TaxSlayer Player - Road to the Bowl’. The final leg of the contest, held for one week, garnered 779 votes for the 7 videos submitted and 1,713 votes for 39 photos.
The participating school winners were Korin of Florida and Joey of Ohio State; who were treated to the ultimate VIP experience during the 2012 Bowl weekend. With their participation in the Gator Bowl Parade, the Tailgate Party and pre-game festivities, the text-to-vote campaign was in high gear.
During half time of the Bowl on January 2, 2012, the winner was announced on the field for all to witness. Over 1,100 votes were texted to help declare Joey the ‘2012 TaxSlayer Player of the Game’ – of which this Ohio State Buckeyes fan was elated to learn.
TaxSlayer.com wishes to thank those who participated and voted in this inaugural contest and looks forward to the 2012-2013 college football season! Check out all the ‘Road to the Bowl’ finalists at roadtothebowl.taxslayerplayer.com.